Learn the methodology. Practice it. Or let us build it for you.

Courses, coaching, and done-for-you installs built on a conversion methodology proven across eight industries. Each tier delivers value on its own. Every step up the ladder is earned through results.

The courses teach the method by hand. The coaching helps you apply it. The done-for-you install automates it. Members feel the strain of doing it manually, which makes automation the natural next step.

This isn't a buffet of tactics. It's one transformation promise, taught step by step: fix the promise, fix the conversation, fix the follow-through. Everything in the program drives toward that outcome.

The methodology is built on 45 documented operating beliefs and an 8-module training system. The tools (like GoHighLevel, AI agents, and automation) are delivery mechanisms. The methodology is the enduring asset you keep forever.

Entry Point

Free Conversion Leak Audit

Before you invest in anything, find out where the leads you already have are leaking out of your pipeline. The Conversion Leak Audit is a self-assessment that scores your current promise, speed-to-lead, follow-up discipline, and conversion process.

Ten minutes. Zero cost. You walk away knowing exactly where to start.

Free — open to any service-business owner

Pipeline Score

Rate your marketing promise, response time, follow-up, and close process

Leak Identification

See exactly where leads are falling out and why

Baseline Metrics

Establish the numbers you'll measure improvement against

Priority Map

A ranked list of what to fix first, based on where you're losing the most

Tier 1

Foundations

The core course teaches the complete conversion methodology by hand. You'll learn to fix your marketing promise, run real qualifying conversations, and build follow-up systems that work even when you're inconsistent.

This is where most members start. You don't need a big team or a big budget. You need the discipline to track a baseline, run the playbooks, and measure what changes.

Monthly group Q&A keeps you accountable and gives you direct access to the methodology as it applies to your specific business.

Starting at $97/month

8-Module Core Course

The full conversion methodology: from promise design through close process

Manual Playbooks

Step-by-step scripts and workflows you run by hand to internalize the system

Monthly Group Q&A

Live sessions to apply the methodology to your specific situation

Conversion Tracking Templates

The same metrics framework used in the done-for-you installs

Filter: Willing to do the work and track a baseline. Any service business that buys or generates leads.

Tier 2

Multiplier

For members who've run the Foundations playbook for at least 30 days and have a working process. Multiplier takes you from "it works" to "it scales."

Advanced modules cover acquisition at scale, multi-channel strategy, team training, and the operating philosophy that separates good operators from elite ones. Group coaching twice a month gives you strategic guidance as you scale.

Starting at $297/month

Advanced Modules

Acquisition at scale, team conversion training, and advanced filtration

Group Coaching (2x/month)

Strategic sessions focused on scaling what's already working

Operating Philosophy Deep Dives

The 45 beliefs and how they apply to pricing, boundaries, and team design

Peer Network

Access to other Multiplier members who are actively scaling

Filter: Baseline logged. Manual playbook run for 30 days. A working process that's ready to scale.

Premium

Done-with-You & Done-for-You

For $1M-$10M service businesses spending $3K or more per month on leads. This is the methodology automated — the conversion system built and installed in your business with direct coaching throughout.

Done-with-you is a guided build: you and your team construct the system with my coaching at every step. Done-for-you is a full installation: we build and install the complete three-layer conversion architecture while coaching your team to run it.

Both options pass the five-dimension qualification: ego and self-awareness, business IQ, builder mindset, motivation threshold, and operational opportunity. Not every business qualifies, and that's by design.

Done-with-you: $8K–$15K  |  Done-for-you: $20K–$30K setup + $5K–$12K/mo

Full Three-Layer System

Automated conversion, strategic human intervention, and operating philosophy

CRM & Automation Build

GoHighLevel pipeline, workflows, AI agents, and multi-channel sequences

Team Training

Your team trained on the playbooks, scripts, and operating philosophy

Direct Coaching

One-on-one strategic guidance throughout the build and beyond

Ongoing Optimization

Monthly performance analysis, trigger refinement, and system evolution

Five-dimension qualification required: ego & self-awareness, business IQ, builder mindset, motivation threshold, operational opportunity. Type A clients preferred. Type B at premium pricing.

Be one of the founding members

We're building this program with the first cohort, not for them. Founding members shape the curriculum, get charter pricing locked in, and receive direct access during the build. Modules are delivered live, one per week, and every session is recorded.

Target: 20-30 founding members. Once the cohort is full, the program moves to standard pricing.

Charter Pricing

Locked-in founding member rate for as long as you stay enrolled

Live Build

Modules delivered live, one per week, with your input shaping the content

Direct Access

Closer access to the methodology and its creator than any future cohort will get

Apply for Founding Membership

Before you decide

What kind of business is this for?

Service businesses that buy or generate leads and want to convert more of them into customers. The methodology has been proven across real estate, tax resolution, financial services, IT, and more.

Do I need to use specific tools?

No. The methodology is tool-agnostic. The courses teach principles and playbooks you can run with any CRM. The done-for-you installs use GoHighLevel because it's the best platform for the architecture, but the methodology works without it.

What if I'm not ready for done-for-you?

That's exactly what Tier 1 is for. Learn the methodology by hand, run the playbooks, track your baseline. When you feel the strain of doing it manually, automation becomes the obvious next step.

What makes this different from other coaching programs?

One transformation promise, not a hundred topics. A documented methodology with 45 operating beliefs, not generic business advice. And systems designed to work when human compliance is imperfect, not when everything goes perfectly.

How long does it take to see results?

Tier 1 members should see measurable improvement in their conversion metrics within 30-60 days of running the playbooks. Done-for-you installs produce measurable ROI within the first month of system activation.

What's the founding member commitment?

Show up for the live module sessions (or watch the recordings), run the playbooks, and track your results. We're building this together, which means your feedback shapes the program.

Take the free Conversion Leak Audit first.

Find out where your leads are leaking before you decide which tier is right. Ten minutes, zero cost, and you'll know exactly where to focus.

Get Your Free Audit